Bigen, a premier hair coloring company, has not only earned the largest market share in Japan, but is also one of the leading providers of hair color and hair care products in more than 70 countries. As an ambassador of the joys of hair coloring, their slogan “COLOR YOUR HEART” expresses their desire to add dimension to people’s lives through an extensive line of innovative hair color and hair care products. With an unending passion for coloring and caring for hair, they marked its 110th anniversary in February 2015. They have newly defined their European corporate brand “Hoyu Cosmetics” and determined to foster it steadily in order to give people all over the world a better understanding of the nature of their business.